Washington Museum Association
2003 Annual Conference
Spokane, Washington
June 18 - 20, 2003

WMA Conference: All sessions held at the historic Davenport Hotel

Thursday, June 19, 2003
8:00 - 4:00	Registration
8:00 - 11:00	Silent Auction Check-in
9:00 - 10:00	Opening Ceremonies & WMA Awards
10:00 - 11:00	Keynote Speaker: Bill Robinson, President, Whitworth College Leading People from the Middle: Dr. Robinson characterizes 21st century organizations and the new leadership qualities that they demand.
11:00 - 11:15	Break
11:15 - 12:30	Concurrent Sessions Museum Education Taken Out of the Box: Education Kits With budget cuts in schools today, field trips are fewer and farther between. Why not take your curriculum and collections into the classroom? Using Washington's EALRs and examples from other institutions, you can teach many subjects! We will share our experiences and examples so that you can start creating in your institution today. Presenter: Stephanie Alexander, Suquamish Museum. Moderator/Presenter: Michelle Spires-Tetro, Suquamish Museum Reaching Out to Tourists -- Together From cultural tourism to joint promotions, museums seek innovative ways to reach visitors. Explore initiatives that develop and communicate a destination's unique identity and manage the visitors' experience. Collaboration between cultural institutions, businesses, chambers of commerce, convention and tourism bureaus, and tourism operators will be discussed. Presenters: TBD, Museum of Glass; TBD,Tacoma Regional Convention and Visitors Bureau. Moderator: Courtenay Chamberlin, Tacoma Art Museum Effective Cyber Marketing Strategies for Arts Organizations Learn how different organizations develop their e-mail marketing strategies, identify e-mail recipient lists, create brief, visual, and informative messages, use graphics and attachments, properly time e-mail distribution, and save marketing money! The panel will also discuss how their organization's websites compliment and interact with e-mail marketing. Presenters: Annie Matlow, Spokane Symphony; Susan Smith, Spokane Arts Commission. Moderator: Yvonne Lopez Morton, MAC
12:30 - 1:30	Luncheon Speaker: Margo Long, Associate Professor, School of Education and Founder/Director, Center for Gifted Education, Whitworth College Energizing for Change: The world is in flux and you can expect every day to be a challenge, but you don't need to be a superhero to keep up. Margo Long shares skills that will help you face the risky business of next Monday morning.
1:30	Silent Auction opens
1:30 - 2:45	General Session ~ Making Connections Across the State In this general session, you'll hear about the statewide Territorial Sesquicentennial Commemoration and how museums can be involved. You'll also hear about "Museum Day 2004," a WMA project to give you an opportunity to show our legislators in Olympia the important role your museum plays in your community. Western Museum Association representative Gina Brunschweiler will be in attendance. Presenters: TBD. Moderator: Chris Fiala Erlich, Gig Harbor Historical Museum
2:45 - 3:00	Break ~ Auction Bidding
3:00 - 4:15	Concurrent Sessions Tangible History: Using Archives and Artifacts to Help Teachers Bring History Alive Supported by a Department of Education-funded grant, Eastern Washington University, ESD 101, and the MAC have begun a successful collaborative programin which pre-service and in-service teachers learn how to use artifacts, photos, and documents to develop enhanced lessons for elementary students on the topic of regional journeys. Presentation will include a participating teacher's end product and program dissemination ideas. Presenters: Rodger Hauge, Eastern Washington University; Rayette Wilder, MAC. Moderator: Kristen Pilgrim, MAC Engaging Stories, Gaining Respect How does a museum engage the interest and gain the respect of the local community? Join a discussion on the use of oral history as a means for including new voices in the museum and addressing important questions about community, health, and heritage. Presenters: Michael Umphrey, Montana Heritage Project; Ron Chew, Wing Luke Museum. Moderator: Alexander Dunn, Anacortes Museum Process Benchmarking for Museums Process Benchmarking is one way to investigate better ways of operating by learning from other institutions. The session will provide an introduction, examples from museums about how they've used process benchmarking, and a chance to exchange any ideas that are working. Participants are encouraged to bring "one good idea" from their museums to share. Presenters: Gail Campbell-Ferguson, Kitsap County Historical Museum. Moderator: Barbara Moe
6:00 - 8:00	Evening Event: Advance registration required. Back to the MAC Join us for regional food, drink, and entertainment at the MAC's new exhibition and education center. Dessert at the museum's historic Campbell House. Gallery exhibits: Jack Dollhausen: A 30 Year Start; Hometowns: Heart of the Inland Northwest; People of the Rivers: Lifeways of the Northern Plateau; Pearl Allen's Needlework Diary; Remembering Nat Park.
Friday, June 20, 2003