Pre-Conference Workshop facilitator Eric Taylor.

Wednesday, June 15, 2011
11:00 AM – 4:00 PM Registration  Reid Campus Center, Lobby

12:00 PM – 4:00 PM Preconference Workshop Pre-registration required - Meeting Room, G02

Gathering and Evaluating Data to Better Understand Your Audiences and Visitors
Presenter: Eric Taylor, Heritage Lead, 4Culture
This half-day participatory workshop will help attendees understand how to collect visitor information, locate demographic research and overall trends, and explore how to use that information to make their museums more relevant to visitors and audiences. After completing the workshop, participants will have learned ways to measure their own audiences, identify future audiences based on an understanding of their own communities, and locate free or low-cost resources for continual market scanning. The workshop curriculum addresses and supports the standards and performance indicators in the Audience section of the American Association for State and Local History’s StEPs program.

Who Should Attend: Paid and unpaid staff with responsibility for interaction with visitors and audiences, including board members, directors, educators, marketing and development staff, and exhibition developers will find this workshop helpful.

[Note: Registrants for the workshop will be asked to bring any audience/visitor data they have from the previous year, and printouts from the US Census Bureau QuickFacts, ACS Demographic Estimates. Instructions will be sent to registrants prior to the workshop. Please notify Eric Taylor that you will be attending the workshop by emailing him at Eric.Taylor@4culture.org by June 4]
Lunch is included in your registration fee. 

4:00 PM – 5:00 PM Historic Sites Self-Guided Tour
Choose between an Art Walk in Walla Walla or the Fort Walla Walla site.

4:30 PM – 5:00 PM             Kirkman House Museum
Washington Museum Association Board Meeting
WMA members are welcome

5:30 PM – 7:00 PM Opening Reception            Kirkman House Museum
Join your fellow museum professionals in wine tasting and appetizers. 
Enjoy this very special Victorian home!